In this year’s Ramzan, the Tv media is inundated with shows that are giving away free commodities to audience on mere anchor’s impulse or for answering simple question.
TRP of such programs are on high for example Ramzan Pakistan hosted by Aamir Liaquat and Jeeto Pakistan hosted by Fahad Mustafa are among the toppers. The programs producers maintain that since Ramzan is a month of happiness; they are also distributing happiness by prize giveaways.
A question that lingers in viewer’s mind is how one can attend these TV shows as audience. Major section believes that is all up to personal relations that one may attend such shows. Hence if people are getting expensive gifts namely Mobiles, Laptops, LCDS, Motor Bikes, Cars e.t.c. just because they have more reach is surely enhancing the imbalance that exist b/w affluent and deprived in our society.
Remember that a person is poor due to this very reason that he has no access to opportunities in society. He does not know the tricks of earning money and cannot reach avenues that may give him earning options. Surely this person would not able to reach these TV shows either and hence must be watching them as mere spectator. Hence the actual who deserves do not get their due share.
In a society a rich and poor has to co-exists, but there should be a benchmark that defines why society has confer more to some people than others. Most likely this benchmark is knowledge and wisdom. But by giving people expensive gifts for no apparent reason, a thought is getting cultivated among youngsters that one can use ‘Shortcuts’ to gain comforts without using the right way as described by society norms.
Sanity requests from all such TV shows’ Producers / Sponsors to kindly refrain from giveaways instead same valuable amount should be used directly to help poor people.
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